Hank Aaron’s Home Run – Credit Card History

I was running on the treadmill at the YMCA (I'm training for another marathon) the other day, and ESPN was talking about baseball.

They ran the clip of Hank Aaron's 715th home run, and while watching it I saw something I had not seen before.

There, dead-center in the middle of the shot showing the home run ball leaving the park is a huge credit card billboard.

This was April 8, 1974.  I remember the home run very well since I was nine days old at the time.  Smile

 

 It was 1974 and credit cards were just taking off. 

Look closely at the billboard.  What does the the "Bank Americard" (now known as VISA) purport itself to be?  MONEY

"Think of it as money."

Genius branding.  Too many people have viewed credit cards as money, and now realize that it is really BORROWED MONEY.

By the way, you can watch Hank's home run HERE

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4 Comments

  1. moneymonk on February 8, 2008 at 9:31 am

    Wow! I did not think Credit cards was around in the 70s. My parents did not have one. I did not see a credit card until I got to college. LOL

    Lawaways was more popular in my family than credit cards growing up.



  2. casey graham on February 8, 2008 at 6:45 pm

    Dude!!! You are running another marathon. That is awesome. Which one? How fast did you run your first one? I am thinking of doing some more races as well…



  3. […] I came across a blog (which was new to me) that has an interesting video on a credit card ad on Hank Aron’s home run. You should definitely check it out. […]



  4. […] I came across a blog (which was new to me) that has an interesting video on a credit card ad on Hank Aron’s home run. You should definitely check it out. […]



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