I have been observing advertising a lot lately to see what words marketers are using these days to get their hooks into our wallets. I know they do a lot of research to find out the "sticky" words that will resonate with a potential customer and move to become a real money paying customer.
Surprise. They are using words we like to hear. Here are some of them.
"Save $20 on purchases of $50 or more."
- I have never saved money by spending money. Ever. I have spent less, but I have never seen my savings account balance go up when I purchased something.
"Save 15% on purchases of $125 or more."
- Comes complete with an asterisk that says "restrictions apply" (that is a nice GOTCHA!)
"Buy today and save $50!"
- The word "SAVE" has to be the most repeated word in sales … I guess that it helps us with buyer's remorse.
"$1 Sale!" or "Dollar Days"
- We apparently like anything that costs a dollar.
"Buy A Linen Grocery Bag – Save The Planet"
- I have saved the planet three times because we now have three of these bags. Too bad we forget them at home at least half of the time.
I also saw the words "Deals", "Spend Less", "Free Shipping", "Smart Prices", "Easy", and "Budget".
My favorite line I have seen recently is …
Buy a bundle. Save a bundle.
What words have you seen marketers using lately? Anything new?
By the way, I like to really save money. You can save money too – without spending a dime – by visiting the "Budget Boosters" section of I Was Broke. Now I'm Not.'s Next Steps Site HERE.
You are speaking language I deal with every day brother Sangl
Two you didn’t mention that everyone is either beginning to be bombarded with or will be bombarded with soon:
“BACK TO SCHOOL SALE” & “SALES TAX HOLIDAY”
The tax one in particular… It is amazing what people spend over and above the school supplies really needed just because of no sales tax – the equivalent of “Spend Hundreds Save 6%”. Brilliant advertising. Not so brilliant consuming.
If there are days of the year where it is MORE important to make a list before shopping it is not only Christmas shopping days but SALES TAX HOLIDAYS. Make a list – prevent overspending.