I am a HUGE fan of small businesses. The ingenuity, creativity, and entrepreneurial spirit of small business owners makes them a favorite group of people to hang out with.
One thing I see in most small business owners is a passion for the work they do. One thing I see lacking in most small business owners is knowledge of the "business-side" of doing business. With this series, I will be teaching some principles that have helped me be successful in my small business.
Part Four Become great at one thing.
When you are starting a small business, it is so tempting to try and be all things to all people. I have rarely seen that work. Become great at one thing. Write your vision on paper and work on it until it is clear.
FOCUS is what works. I have rarely seen SCATTERBRAIN work.
There is such a huge amount of work required to start a small business, it is important to ensure that you direct that focus to your core business.
What market will your business serve? How will that market learn about your product/service? How can you demonstrate to them that your service/product can help them?
A ton of businesses survive with mediocre products/services. They barely survive. If you want to stand out, be highly focused on becoming great at something. We deal with so much mediocrity that great is unusual and stands out clearly to us.