Small Business Tip: The Power of Partnerships
If you ever find yourself stuck with a particular aspect of your business, it might be time to find a partnership.
For example, when I fired up I Was Broke. Now I’m Not., I was the developer of all our web resources. I created most of them with Microsoft Word. You don’t even want to know how bad those looked! So I found a couple of web developers and the partnership helped both of us. The web developers made money and the websites helped us get more free financial tools to people and sell more helpful financial resources!
Our organizations have also partnered with companies that provide database management, marketing consulting services, and leadership coaching. They’ve all helped us move our businesses forward.
Great partners bring expertise and focus that may be difficult (impossible?) for your company to deliver.
One last thing:I’ve heard it said before that “Good partners COMPLETE each other. They do not COMPETE with each other.” Be sure your partners aren’t participating in the same business space as you are as it could create unwelcome competition.
Application Questions:
- What areas of your business do you feel are STUCK?
- What partnership(s) could you form to get UNSTUCK?